Chris Griffin

Director, Content Marketing, Credenza

Expertise:
Content Marketing, Corporate Communications, Brand Management, Public Relations
Education:
B.S., University of Hartford
Location:
Boston, MA
Chris Griffin

Highlights

  • Seasoned content and media professional with over 19 years of experience in content marketing and brand management
  • Primary driver of advocacy and thought leadership efforts in the healthcare workforce world
  • Key contributor to content aimed at improving experiences for nursing professionals and healthcare clients
  • Has helped companies earn numerous industry accolades and recognition in media outlets such as the Wall Street Journal, Forbes, BBC, and more

Experience

Chris Griffin is responsible for delivering multi-channel content and communications to engage its nursing professionals, healthcare clients, and corporate employees. Chris specializes in developing and managing brand content, PR management, cross-channel marketing strategies, demand-generation, and lifecycle/product marketing.

Chris has nearly two decades of content marketing and media strategy experience, spending the first part of his career in enterprise tech media and then jumping into the Boston tech start-up scene. In the past, Chris managed content programs at XebiaLabs (now Digital.ai) and was the Director of Marketing at Flock.

Chris’ expertise lies in understanding industry subject matter and the mindset of its stakeholders to develop compelling content that resonates with, and motivates, target audiences.

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